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Get ready to take notes.
Ready for your It Girl™ era to begin? Aside from simply leaning into the coolness that you ✨already exude✨, we can start with catching you up on July's hottest fashion and beauty news. According to WWD, there were a record number of fashion collaborations in 2021 — that's a lot of newness to keep track of! Luckily for you, we're keeping things simple with an easy round-up.
Last month was full of need-it-RN news — think Kylie Jenner’s makeup collab with her bestie Stassie, the Dr. Martens x Heaven by Marc Jacobs collection that sold out faster than you can say "add to cart," and the huge announcement about Harry Styles’s upcoming line with Gucci. Oh, and we can’t forget the CHI x Barbie limited-edition hot tools that were totally dupes for the Dyson Airwrap (but you didn’t hear that from us…)
Cool, right? You’re in luck because it’s a new month and that means even more brand new goodness. This July, we’re covering FP Movement's newest athleisure offerings, Wet ’n Wild’s latest Disney makeup collection, Elvis shoes from Hush Puppies (blue suede, baby!), limited-edition LoveShackFancy luggage, and plenty more to come as the weeks go on. There's even a contender for best lip product that might just beat out TikTok's favorite Dior lip oil. Keep reading, because below you’ll find the hottest fashion collabs, limited-edition beauty launches, and celeb endorsements dropping this month as well as editors' picks from these collections. Before you know it, you’ll be waaaaaaay ahead of the curve.
Release Date: July 26th at 9AM PST
Congrats are in order for the Class of 2012! These two iconic Gen Z-fave brands are celebrating 10 years with *thee* cutest collab of matching swimsuits and phone cases. Think Y2K nostalgia and flirty swim silhouettes that’ll take you from the beach to post-swim ice cream with ease. Sign up to get notified when the collection goes live — we’re counting down the days!
Rep your favorite brand for blush and bronzer sticks with Milk Makeup’s newest collab, featuring cozy crewnecks, oversized hoodies, and easy graphic tees that you’ll love to reach for on comfy days. The black-and-white color color palette is courtesy of Joe Perez’s minimalist aesthetic that has drawn in studio clients ranging from Beyoncé to Kanye West.
Snoopy is going sustainable! Ethical sneaker brand Cariuma has announced their latest collab and it’s as cute as can be. Take Care with Peanuts is a recently-launched global initiative that emphasizes taking care of yourself, each other, and the Earth, so their collab with Cariuma makes total sense. Check out all seven styles in the collection and rock your fave all year long (their sneakers are THAT comfortable).
LOOPS announced that Riverdale actress Camila Mendes is joining the brand as Partner & Creative Director! You’ve seen their sheet masks all over TikTok, and now they’ve gotten the stamp of approval from Camila herself. “I’ve been using the brand’s face masks for a while now and have always been a fan, so to be a part of its development in this way is a dream,” Camila shared in a press release.
Aside from her killer makeup skills, beauty guru and vlogger Desi Perkins is known for her stylish (and usually oversized) shades. She eventually ventured out and created her own eyewear line, Dezi. The brand's latest drop, CUFFED, is inspired by accessories adding extra ✨oomph✨ to any outfit. The asymmetrical piercings on the side of these sunnies take ear candy to a whole new level!
Miss Ariana can do no wrong! The chapter 4: out of body collection from r.e.m. beauty will be here soon, and you can expect to find 60+ shades of concealer infused with r.e.m.’s hydra smooth essence. This release is a skincare (and makeup) lover's dream, complete with blotting papers, a blurring primer, and a dream cloud blender.
If eyeshadow scares you, you'll find this cream-to-powder formula a lot less intimidating. These tints come in eight pretty, nature-inspired shades like powdery purple, soft silver, and matte tan. You won't even need a brush to apply — just swipe on and blend out with your finger. Easy-peasy!
Remember the iconic butterfly clips that Olivia Rodrigo wore to the Met Gala? (Duh, how could we forget?) Jennifer Behr just released two hair accessories with Betsey Johnson inspired by Miss Olivia’s lewk and they’re totally stunning. If you have a fancy occasion coming up (or just want to feel like an ethereal fairy goddess) these beautiful clips will do the trick.
By now you know that the 2000s are totally back — so apply your frosted lip gloss, throw on your Y2K sunglasses, and accessorize with earrings from STUDS’ limited-edition collection with Playboy for the ultimate ‘00s look. The brand that coined the Earscape® is offering plenty of mix-n-match options to create the perfect stack.
On National Lipstick Day, July 29, Smashbox Cosmetics introduced a brand new shade its iconic Be Legendary Lipstick: Be Legendary, Be Seen Prime & Plush Lipstick. The cool-toned red lipstick was carefully curated by the Network of Black Leaders and Executives at the Estée Lauder Companies with people of color in mind.
Price Range: $65 - $300 Your favorite leggings brand and your favorite workout class just did the ultimate mashup — yes, we’re talking about Lululemon and SoulCycle. The 8-piece exclusive collection designed by artist B.Kaspr is available in limited quantities online. The pieces include a gym tank, a cute cropped tee, and the Wunder Train Tights with the SoulCycle skull logo.
Dreaming of matching workout sets in sage greens and baby blues for the most ~aesthetic~ coffee run ever? OG influencer and blogger babe Aimee Song teamed up with Set Active for an Italian-coast-inspired collection of workout sweats, shortysuits, and perfect slouchy pullovers. Your gym wardrobe will thank us.
“Surprise your girlfriend!” ad-libs Pete in his new MANSCAPED commercial. 👀
The SNL comedian is now brand partner and a shareholder with the shaving company. The SVP of MANSCAPED writes in a press release that working with Pete has been, “the deepest creative collaboration with a celebrity that I have experienced. […] And his delivery…well, it’s pure Pete Davidson’s style comedy.” Watch the full commercial above.
The latest drop from ROÉN is a lightweight buildable cream blush that melts into the skin for a youthful, dewy wash of color. Think skincare-meets-makeup — what more could you want?
Banter (a.k.a. the new, cooler evolution of Piercing Pagoda) just appointed Tierra Whack as their first-ever creative director, and the rapper designed a collection of funky, expressive gold jewelry that feels bold and different — but still totally wearable for everyday.
Release Date: Available for pre-order now
LoveShackFancy collectors, we have something you're going to want to get your hands on. The whimsical brand teamed up with STATE to create a collection of travel bags that are the definition of wanderlust. The cottagecore-inspired prints will have you feeling your most playful — even after a 12 hour flight.
Plus, a portion of your STATE purchase goes towards the company's mission to donate packed backpacks and fund special projects with partner schools.
You don't have to search too hard to discover paradise this summer. Native's new Paradise Found collection features a lineup of seasonal cocktail-inspired scents like Pińa Colada, Citrus Spritz, and Ginger Mule in the form of deodorant (there are sensitive and plastic-free options, too) and body wash.
TOMS has teamed up with philanthropic fashion brand KROST to deliver a special limited-edition collection that features TOMS beloved style paired with community and social impact. Proceeds from the collab will provide support to numerous organizations that focus on providing young people access to the tools and support they need to make a change.
The 2-year anniversary of Morphe 2 — the Gen Z-focused sub-brand of Morphe Cosmetics — is upon us. To celebrate the clean, cruelty-free brand, Morphe 2 has officially launched its first eyeshadow palettes and mascara and they're available for $10 or less! We love to see it.
Price Range: $75 - $155 ‘90s icon Demi Moore teamed up with editor fav bikini brand Andie Swim for the chicest collection of swimwear — the vacay/island/resort vibes are strong with this one. The collab just launched, and you can expect crocheted 'kinis, plunge one-pieces, and even a little mini skirt to become your new summer go-to.
Acclaimed sneaker brand adidas teamed up with the Hoop York City, a women's basketball community, for a new, vibrant collection that celebrates the city that never sleeps.
Get your dancing & sweating on in FP Movement's latest collection with The Class, an NYC-based (and digital!) mindful workout collective that offers some really cute activewear. You'll be able to channel the balletcore trend with leotards, onesies, and flowy skirts as you get your heart rate up with a 30-day trial of The Class that comes free with any purchase of the collection on the FP website.
Pricing: $7 Navigating shaving can be tricky, especially when you’re trying to avoid the pink tax. Luckily there are brands like Billie that 1. make sure you aren’t paying extra just for buying a razor marketed to women and 2. are ridiculously cute. Billie just came out with a bar-shaped exfoliator called the Body Buffer Bar for easy application — it'll be your smoothest shave, like, ever.
Shop Now Release Date: Available now
Austin Butler, WYA? The unisex loafers and oxfords that Hush Puppies just launched are totally Elvis-approved — think blue suede, baby pink, and classic b&w. “Elvis embodied this casual cool, and we are thrilled to bring his bold style back with a specially crafted collection of footwear in celebration of the launch of […] ELVIS.” These kicks are easy and chic — or as Elvis would say, “ain’t no big thing.”
Haven't hopped on the press-on train yet? Maybe these adorable nails can convince you to try them out. Glamnetic teamed up with Sanrio to create a Hello Kitty & Friends collection, so you can deck out your digits with the cutest designs.
Glossy, moisturized, totally smooth — those are some of our favorite words. EM Cosmetics is coming out with a lip product they describe as a "serum-gel hybrid," and you didn't hear this from us, but these lip oils very well might be a dupe for TikTok's favorite Dior lip oil...for a more affordable price.
Less is more when it comes to summertime beauty trends. The Body Shop's new Sheer Touch Lip and Cheek Tint nourish and hydrate while adding the perfect pop of color.
Bright, playful, campy aesthetics are in — and The Simpsons fans are going to want to snag a piece from the show's recent collab with Herschel Supply. The products aren't too "merch-y" while still letting you pay homage to your favorite Simpson whether that's Homer and his donuts, Bart and his skateboard, or Marge and her iconic blue hair. Oh, and each product is made of 100% reccycled fabrics.
It's been 20 years since Lilo & Stitch taught us that ohana means family, and Wet n Wild is celebrating the anniversary with a collection of makeup that'll have you ready to book your next vacay.
Pro Tip: Wet n Wild palettes tend to have some of the most pigmented eyeshadows that you'll find in a drugstore. 15 shades for under $20? We'll take two, please.