YSL Beauty is moving into the future with its new U.S. Ambassador: Lil Nas X. 

“Lil Nas X’s appointment is anchored to the launch of YSL Beauty’s The Bold – the brand's most innovative formula and highly pigmented lipstick to date, offering a buildable shine finish,” a statement from the company says. “With a new patented lipstick technology, the Bold’s intense pigments deliver shine and color that never gives up, clutching your lips like a second skin for a 10-hour comfort feel with its stretchable texture.”

“In continuing its mission to liberate audacious confidence, authenticity and undeniable attitude, YSL Beauty appoints Lil Nas X as its latest US makeup and fragrance ambassador,” the legendary brand announced today.

(Photo courtesy of YSL Beauty)

“An iconic generational superstar and daring change-maker, Lil Nas X is at the vanguard of how we see ourselves today: of a new world order that embraces inclusivity and unapologetic self-expression,” it continued.

(Photo courtesy of YSL Beauty)

“It’s been a lot of fun working on this campaign with YSL Beauty – they’re such an iconic brand, and I’m happy to be a part of something so unique and groundbreaking in the beauty world,” Lil Nas X said in a statement about the partnership. “Shout out to YSL for embracing me and my campness and for inspiring change for the next generation of beauty.”

(Photo courtesy of YSL Beauty)

In the campaign, X shows off several YSL products, including mascara, tint, lipstick, and more. And he is SLAYING it in every single picture! Scroll through to see all of the beautiful images from this campaign.

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(Photo courtesy of YSL Beauty)

(Photo courtesy of YSL Beauty)

(Photo courtesy of YSL Beauty)

(Photo courtesy of YSL Beauty)

(Photo courtesy of YSL Beauty)